WHEN CRM is born?
When CRM is born? Some experts says that it began back in 1993 when Tom Siebel founded Siebel Systems Inc. In the mid-1990s CRM was originally sold as a way to turn customer data into increased sales performance and higher profits by delivering new insights into customer habits and and tracking opportunities hidden in customer databases. By the way, at that time, the majority of projects was a failure. But in the new millenium (ten years later) the wave grow again, in particular due to midsize companies's intention to adopt or expand their CRM usage. With different stages and different approaches, nowadays the trend is the achievement of a "Customer driven CRM", organizations first understand the customer, and then move inward to operations.