When CRM is born? Some experts says that it began back in 1993 when Tom Siebel founded Siebel Systems Inc. In the mid-1990s CRM was originally sold as a way to turn customer data into increased sales performance and higher profits by delivering new insights into customer habits and and tracking opportunities  hidden in customer databases. By the way, at that time, the majority of projects was a failure. But in the new millenium (ten years later) the wave grow again, in particular due to midsize companies's intention to adopt or expand their CRM usage. With different stages and different approaches, nowadays the trend is the achievement of a "Customer driven CRM",  organizations first understand the customer, and then move inward to operations.
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SAP C/4 HANA

is a cloud-based customer experience and e-commerce platform. It consists of five component applications: SAP Marketing Cloud, SAP Customer Cloud, SAP Sales Cloud, SAP Service Cloud, and SAP Customer Data Cloud.

Heroku, il tesoro segreto di Salesforce

Heroku e' probabilmente la piattaforma piu' innovativa ma allo stesso tempo meno conosciuta della galassia Salesforce.  Sviluppata nel 2007  supporta diversi linguaggi di programmazione per essere utilizzata nello sviluppo e distribuzione di applicazioni Web. ​

Social CRM for an effective Marketing Strategy

Rispetto alle obsolete soluzioni CRM, il CRM Social è diventata la chiave di una strategia di marketing efficace. Infatti permette di sfruttare i social media  per monitorare le attività del cliente, rilevarne i comportamenti di acquisto e il segmento di appartenenza.