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Man at his Desk


CRM stands for Customer Relationship Management. It refers to a set of strategies, technologies, and practices that organizations use to manage and improve their interactions and relationships with customers. CRM systems are designed to help businesses streamline their sales, marketing, and customer service processes by centralizing customer data, tracking customer interactions, and facilitating effective communication. The primary goal of CRM is to enhance customer satisfaction, loyalty, and retention by providing personalized experiences and effectively addressing customer needs and preferences.

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